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Sales and Marketing

Sales and Marketing

Building sales and taking a company to the next level – beyond the stage of initial growth – is a big challenge for most entrepreneurs. Building a brand with a limited budget and resources in a competitive market place is indeed a great test for any business. The biggest challenge is for businesses to move from a sales force of one or two sales people to ten or more. Many successful entrepreneurs and General Managers get stuck with issues that end up hindering the continued growth of their top and bottom line.

We help medium size businesses “shift gears” and make the transition to a larger corporation by assisting with several key areas within the sales and marketing function. We help attract, hire, train and retain qualified sales people, put in place the right compensation plan, assist in the preparation of sales and marketing plans and provide coaching and mentoring to develop the right caliber of talents that will take the company to the next level through healthy growth of sales and effective marketing strategies.

Our assistance includes right pricing of products and services, advertising and promotions, brand building, website developments, social media expertise and sharp competitive analysis in addition to handling of CRM (Customer Relationship Management) systems and tools.

For more on sales and marketing management, please contact us for a complimentary consultation. (

"Dear Carl: I just want to relay to you how impressed we were with the work done with Hugh Latif and Associates. I believe I had the tools in my box to do the strategic plan, but would never have been as thorough, or as effective in bringing ownership from the team! Thanks again for introducing us to Hugh. He brought professionalism, empathy, experience and fun to the process."

Dick Walters

Maverick Leadership

Are you an entrepreneur who wants to grow your business? A business manager who wants to get promoted and move up the corporate ladder?

"As iron sharpens iron, so one man sharpens another."

Proverbs 27:17

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(416) 229-0520


400 Applewood Crescent, Vaughan ON