Never Underestimate Small Beginnings!
Most of us recognise the MICHELIN brand name. This French multinational tyre manufacturer of Clemont-Ferrand in the Auvergne - Rhone - Alpes Region of France is the second largest world-wide tire manufacturer. But maybe not many know how the company started and the relationship between their tire business and their Michelin Guide, the prestigious handbook of ratings of restaurants. It is an interesting story with lots of wisdom for businesspeople, especially young entrepreneurs, and CEOs.