Hugh Latif
Hugh Latif is an independent Corporate Director and the principal of Hugh Latif & Associates, a management consulting firm specializing in sales & marketing, strategic planning, turn-arounds and the international market. He has more than twenty years experience in international general management with various operating companies of The Dun & Bradstreet Group.
Prior to starting his own management consulting company in 1996, he was Managing Director & CEO of ACNielsen Company of Canada Ltd (1992-1996), the largest marketing research firm in Canada with annual revenues in excess of ninety million dollars and over one thousand employees.
Prior to this position, Mr. Latif was General Manager of Dun & Bradstreet France SA in Paris (1989-1992), Managing Director of Dun & Bradstreet Do Brasil Ltda, Sao Paulo, Brazil (1987-1989), Managing Director, Credit Services Division of Dun & Bradstreet Kosmos S.P.A. of Milano, Italy (1981-1987). Hugh started his career with D & B in Toronto in 1975 as a Business Reporter and then held a number of progressive management positions including Director of Service.
While most of his international assignments consisted of business turn-arounds, he has acquired extensive experience in strategic planning, sales and marketing, new product launches, mergers, acquisitions and divestitures, executive selection, financial analysis, capital investments and board planning and counsel. His latest position at ACNielsen added multi-million dollar contract negotiation skills, media handling as well as information technology management.
He has learned how to lead companies effectively and make them solid performers sustaining growth of revenues and profits in both new and mature competitive markets.
Hugh is a truly international executive who speaks five languages fluently: English, French, Italian, Portuguese and Arabic. He is at ease in several cultures, having assimilated social skills and business customs of various regions in North and South Americas, Europe and the Middle East.
Throughout his first career and as a management consultant, he has consistently produced outstanding bottom line results and generated quality earnings. He is a solid team player with strong leadership and communication skills. Hugh is an innovative thinker with strategic insights and has a natural flair for the bottom line.
His high integrity and commitment to high professional standards are his major strengths.
Hugh specializes in small and medium size business consulting, bringing innovative, practical ideas and suggestions to "turbo charge" both the top and bottom lines. His work as a counselor for the Business Development Bank of Canada BDC has given him a broad perspective and true insight with entrepreneurs needs and challenges. For direct clients' feedback, click here.
He is a frequent writer and speaker on various business and management topics.
academic background:
- Bachelor of Arts, Economics, Cairo University, Egypt. (1974)
- Associate Business Degree in Business Management from LaSalle Extension University, Chicago. ( 1978)
- Advanced Management Program AMP, INSEAD, Fontainbleau, France. ( 1992)
professional affiliations & memberships
Hugh is a member of The Canadian Federation of Independent Business, The North York Chamber of Commerce, The Experion Group and past member of The National Association of Corporate Directors.
He served and continues to serve on several boards of private companies as well as advisory boards.
He is a counselor with the BDC Consulting Group, a division of The Business Development Bank of Canada and an authorized agent of Dun's Marketing Services, a division of Dun & Bradstreet Canada.
He is a frequent writer in Director's monthly and speaker on various business and management topics. For more information on speaking engagements, click here. His expertise is featured in The Art of M & A Integration, McGraw-Hill and in the Marketing Instincts Newsletter published by his firm.






